Yes, this is a PR campaign - you often hear about Chelyabinsk?A conductive they're open resort tourists extremists ponaedut! !!:) ))
Course, a coincidence!Meteorite just could fly to any other town or city in the world.At this time the "hit" Chelyabinsk.
And meteorites frequently arrive on Earth, just their scale is not so, so around them there is no such hype.